Charcoal Companion® partnered with McCormick® Grill Mates® to release a line of branded grilling tools sold in mass market retailers and grocery chains.

Working within established brand guidelines, I produced a 20-product packaging collection, and designed supporting product catalog, direct mail, and print ads.

The product packaging features callouts indicating seasonings and techniques that pair perfectly with the product for an approachable grilling experience that yields incredible results. The 12-page product catalog, which targets retail buyers for stores, emphasizes the integration of the Grill Mates line of flavorings and seasonings with Charcoal Companion barbecue products.

Full-catalog pdf.